Upcraft is an innovative platform dedicated to helping home service professionals get more leads and increase their earnings. Through promoting a robust online presence and dedicated local teams, Upcraft matches professionals with the right projects, and supports their project management efforts.
Upcraft provided an exciting opportunity to help independent workers to grow. With this new mission in mind and already having a product that supported working outdoors, we started building a plan.
The initial step involved getting to know our new user persona and establishing a shared understanding of our business objectives and user requirements. To achieve this, we conducted discovery interviews with potential users, and organized a set of workshops involving key stakeholders from various departments, including Sales, Marketing, Growth, and Product. During these sessions, we shaped our user personas and mapped out their existing customer journey. This allowed us to identify pains and brainstorm ideas for enhancing these experiences.
Tactics:
Results:
Using the insights gained from the interviews and the users' challenges detected in the new customer journey, we've set priorities to enhance our current product (Spot Meetings) for these new user personas. We've pinpointed the problems we're tackling and the expected results.
Tactics:
Results:
Once we gained a clear understanding of our focus areas, we brainstormed potential design solutions. Additionally, through collaboration with our marketing and sales teams, we recognized the need to align our brand with our new mission. Consequently, we refreshed our brand identity and design system.
Tactics:
Results:
In our initial product iteration, we realized that our users needed more than just help with lead generation. They wanted a solution that could not only generate leads but also assist in closing deals and managing projects. To address this, we conducted brainstorming sessions and interviewed clients and our Customer Success Team to get more insights.
As a result, we introduced the following enhancements:
Our goal is to be the partner that doesn't just get you leads but also helps you close deals and manage projects effectively.
