Product Design

Spot Meetings

My Role
UX Manager
Timeline
Jan 2021 - Oct 2023
Main Skills
Stakeholder Management
Strategic Thinking
Team Management
Product Roadmap
Customer Feedback
Data Analysis

What is Spot Meetings?

Spot is an audio-only meeting platform designed to revolutionize the way we work by supporting walking meetings. With features like transcription, note-taking capabilities, and streamlined follow-up communication, Spot empowers you to make every step count, without the guilt of being tethered to your desk.

I had the privilege of joining Spot right from the start. During the project's kickoff, our team collectively crafted our mission and core values. Our initial objective was to identify and attain Product-Market Fit, marking the beginning of an exciting journey.

Building a Product from the Ground-up

To transform this vision into a reality from a UX and Product Management standpoint, I started by enabling key conversations with cross-functional teams, doing market research, conducting interviews with potential customers, and establishing processes.

Empathize

At first, I worked to ensure that we all shared a common understanding of our business goals and user needs. To accomplish this, I conducted discovery sessions with stakeholders and user interviews. This helped to fine-tune our user personas and to support data-driven decision-making.

Tactics:

  • Discovery Sessions
  • Qualitative Research
  • Insights Mapping

Results:

  • 4 User Personas
  • +15 Unique User Needs
  • Business Goals
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Define and Ideate

I invited key stakeholders to create a strategic plan for achieving our goals. This process involved addressing branding and marketing needs, identifying the product's information architecture and main features, and crafting a product roadmap.

Tactics:

  • Working Sessions with CEO/CPO
  • Design Sessions
  • Brainstormings
  • Ideation Sessions

Results:

  • Prioritized Backlog
  • UX Roadmap
  • Brand Identity
  • Design System
  • New Hire: Visual Designer
  • User Flows and Wireframes
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Design

Showtime! The whole ideation process has been a diverge/converge process to make sure we have time to digest feedback and build improved proposals together. We tried to make sure we were always solving users needs and adding small pieces of value.

Tactics:

  • Design Sessions: Diverge and Converge
  • Design Critiques

Results:

  • +10 User Needs Covered
  • +20 Features Created
  • Strong and Committed Team :)
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Learn and Improve

fter we had established an MVP, our attention focused on getting feedback. Our goal was to uncover insights regarding user frustrations and their perception of our product's value. These insights served a purpose: to motivate data-driven decision-making, enhance the product's ease of use, and gain a clearer understanding of our progress towards achieving product-market fit.

Tactics:

  • Usability Testings
  • Walkthroughs
  • Discovery Interviews

Results:

  • 1 New Feature
  • + 5 Iterations
  • + 1 UX Team Member

As the company started growing, opportunities for improvement emerged not only for our product but also for our processes.

Tactics:
  • Enhance Design Process: more focused meetings and more communication.
  • Split Product Roadmap from UX Roadmap, and better define Problems to Solve.
  • Measure to improve.
  • Support QA with UX Audits
  • Enhance Documentation with more detailed descriptions and references.
Results:
  • Less attendees per meetings, and based on meeting goal.
  • More alignment on design tasks goals based on real problems to solve.
  • Clear UX Goals based on metrics.
  • More time to focus on what matters.
  • Increased story estimation accuracy.
  • Less bounce backs.
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Tools used for this project:
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